Updated: Jan 17, 2022
Have you provided a good or service to a customer who is now slow to pay? Are your outreaches of additional invoices, phone calls, and more proving unfruitful? Maybe it's time to up your LOGOS!
Logos "... includes any content in an argument that is meant to appeal to logic" (What is Logos? Definition, Examples of Logos in Literature - Writing Explained) As it relates to business, think of logos as using facts and a clear message.
When asking for a payment (in person, phone, email, etc.), use logos as a way to evidence that an agreement was made and work was completed. Use logos to drive the conversation in the following ways.
- Provide documentation on the contract, engagement letter, agreement, or any documentation that provides proof your consumer agreed to the services.
- Provide invoices showing the work was done and payment was requested.
Utilize your ethos (credibility) and pathos (emotions) along with your logos to bring resolution to the receivable by asking for a "good faith" payment with a future payment plan or payment in full!
Find out more about ethos at Using Your Ethos To Collect Past Dues (beyondgreensolutions.com) and pathos at Using Your Pathos To Collect Past Dues (beyondgreensolutions.com).